Research project on online-technologies and business-models related to the promotion of resources and their monetization

The study provides practical case studies on the most representative models. The work reveals the role and function of each of the actors in the chain of monetization of resources on the Internet, covering segments such as, on the one hand, marketing resources and their search engine optimization, on the other hand - the formation and development of sources of online-revenue.

Research project on setting-up a call-center

The study provides recommendations on setting-up of the call-center and its efficient operation as well as analysis of the most actual trends in call-centers set-up process and the preparedness for its efficient operation. The project includes actual examples and practical case studies on the set-up the call-center models.

Research project on development of marketing strategy of the product on the high-tech internet advertising market

The study includes desk research (market structure, volumes, key business models, market player’s characteristics in different segments, technology description) and field research (interview with market players and experts, mystery guest methods, measurements of efficiency of advertising campaigns)